How to Create Your Editorial Calendar for Your Business

How to Create Your Editorial Calendar for Your Business

In the previous post, we have covered which social media platforms you should be posting on which leads us to the next step, choosing the right centralised platform for  your amazing content

Never again wonder “what should I post today?” An editorial calendar means you’ll never waste time or miss opportunities because you’ll always know what’s coming up next. An editorial calendar is an easy way to keep your thoughts in order as well as keep your team, (if you have any team members) updated as to what you’re promoting and what deadlines you’re aiming to meet.

What to Include in an Editorial Calendar

  • Start out by indicating any monthly or daily themes.
  • Mark down any product launches you’re participating in – either your own, as a JV partner, or as an affiliate.
  • Mark the launch date first, then schedule posts leading up to the launch to build buzz and excitement.
  • Delegate tasks to team members, such as graphics production, copywriting, scheduling in PromoRepublic or your chosen scheduling platform.
  • Add other dates, such as blog post titles, seasonal promotions, affiliate promotions, and email topics.

Your editorial calendar should be easy to read and provide your team with an overview of what’s happening on social media every day of the month. If you get overwhelmed seeing too many entries on a calendar, consider making separate calendars in Google Calendar: One for social media themes, one for blog post ideas, one for launches, etc.

Google Calendar also allows you to colour code each calendar so they stand out. You can also indicate which calendars to show at once. All of them will give you a clear idea of what’s happening on any given day while showing just one will allow team members to focus on just their tasks without the distraction of other tasks.

Basecamp works in a similar fashion but has many more features than Google Calendar and it’s also a paid program.

In a similar fashion, each team member is assigned tasks and each member has their own individual calendar view, so they can’t see other team member names or tasks. Basecamp also has email capabilities so messages and files are immediately attached and filed under the project name, instead of running the risk of them getting lost in your general email inbox. If you want to mark down themes, you can do so in Basecamp by calling it an Event. Give your theme a name, select the day(s) it will run, and that theme will show up on your Basecamp calendar more prominently and in a shaded border so it stands out from the regular tasks.

Trello is another popular option for those who prefer seeing lists as opposed to a calendar view.

With Trello you create Boards (ex: Social Media Planning) and within each Board you then create Lists.  Here is where you have all the creative power! You could name your lists the calendar months OR whichever platforms you currently use (ex: Facebook, LinkedIn, etc.)

Next, add Cards to each list indicating a monthly theme, hashtags to use, or any other process for creating social media posts for that particular platform.

The Card feature of Trello is valuable for creating any process and documenting it, so if your team member is ever sick or leaves, you’re not at a loss for how to complete those tasks: Simply look at the process in your Trello List.

Airtable could be your favourite tool if you are used to spreadsheets, calendars or grids. With Airtable customisable view, an editorial calendar can be designed in a few minutes with the drag and drop option.

You’ll notice dozens of project management platforms available. Do your research and choose a platform that works for you and your team.

Document all your editorial calendar options in the Master Social Media Planner under the tab named CALENDAR.

Are you posting on social platforms your ideal client abandoned a year ago?

Are you posting on social platforms your ideal client abandoned a year ago?

In my previous post, I walked you through 5 reasons Why you need a plan for Social Media Posting and your first exercise in your Master Social Media Posting Planner.

Download the Master Social Media Posting Planner here as we are going to dive into another exercise – Social Media Platforms. Open the tab named PLATFORMS.

Talking to an empty room isn’t productive, and neither is posting on social platforms your ideal client abandoned a year ago.

Be smart about the platforms where you spend your time by comparing them in advance. To get started, make a simple comparison chart and list the pros and cons of each platform.

Why Use Multiple Platforms?

Simply to expand your reach and find more of your ideal audience. Not everyone will use the same platform so why not reach out across the board to connect with all those who use Twitter, Facebook, Pinterest, LinkedIn, etc.

However, let’s be realistic: you can’t be everywhere at once, engaging on every single platform. Otherwise, you’d be your own social media manager and wouldn’t have time for your clients!

Choose a platform where your Ideal client hangs around and uses that platform. In saying that, you also have to keep in mind if your ideal client knows how to use that particular platform you think she is on. If she doesn’t know how to use that particular platform, how could she even find you?

Let’s Get Started By Focusing On Your Ideal Client

Which platform is the most popular or most important to this person?

What time of day are they online?

You should know the answer – or at least have a vague idea – if you created a Client Avatar. Or simply look at the user statistics from each of the platforms themselves.

If you’re trying to reach single moms, early morning or dinner time are the worst times for you to be online because they’re either getting the kids ready for school or they’re engrossed with homework and dinner. Later in the evening is when most single moms would hop online, after the chaos of the day has worn down.

Here’s another example: Teens and college-aged kids are all about Instagram and SnapChat at the moment, so if that’s your ideal audience, you won’t find them on Facebook too frequently. The opposite could be said about the parents of these teens and college-aged kids: Facebook is exactly where you’ll find many of them.

If you’re hesitant to learn a brand new platform at the moment, hire a social media manager or do some market research on the platform you currently use.

Actively work to find and grow your audience without getting distracted with your personal feed. Check in at regular intervals during the day to engage your followers or to answer questions. Take note of your insights and the engagement on your business page.

Look at this platform as an objective business owner because if after a few weeks your engagement is low, consider the possibility that this platform is not where your ideal audience is hanging out.

And if you’re wondering why we’re talking so much about when your audience is online, it’s twofold.

First, if you’re online at the same time and someone comments on your post, they will be notified of your response, which opens up the door for a conversation.

Second, if you schedule your posts for when your audience is most likely online, your audience is more likely to SEE those posts instead of running the chance of missing them altogether if they were posted 8 hours before they logged in.

Again, place the focus on your ideal client instead of what’s most convenient for your schedule.

Think about Your Posting Strategy

When making your comparison list, remember to think about posting strategy for each platform. Twitter and Facebook yield best results when you post several times each day while LinkedIn is recommended to post once a day or less.

Here is a guide of recommended posting frequency per platform:

  • Facebook Page – post 1 to 2 x day
  • Twitter – 15 x day
  • Instagram – 1 to 2  day
  • Pinterest – 11 x day
  • LinkedIn – 1 x day or less
  • Snapchat – 1 to 2 times per day. More if you do stories
  • YouTube – weekly or when applicable

Which Social Media Platform is the best for your posting? Where is your ideal client hanging around?

Conduct some market research and determine the social media platforms your ideal audience uses. Download your Master Social Media Planner here

———-> next  Blog 3

How to create your editorial Calendar for your business

What to Post on Social Media for Business

What to Post on Social Media for Business

Coming up with content for social media posting may seem as easy as can be for some, but for many, this topic needs a serious mug of strong coffee and overwhelm be gone to figure it out.

I will make this super simple for you. In this series of 10 guided blog posts, I will walk you through to creating your own Master Social Media Posting Plan. I strongly suggest that you download the working excel sheet {here} and save it on your Google Drive. I use Google Drive to access my planner from anywhere, even from my phone.

“If you fail to plan, you plan to fail”.

This is my all-time favourite quote credited to Benjamin Franklin.

These few words can be applied to absolutely any area of your life but they apply especially to your social media marketing. Fly-by-the-seat-of-your-pants social media marketing won’t get you the consistent results you’re looking for. You’ll waste time, energy, and money, and you’ll find yourself frustrated at your lack of results.

A good plan makes social media posting fun again. Here are 5 reasons why you need to plan your social media content into your Master Social Media Planner.

1. Eliminate writer’s block.

No more sitting in front of your computer confused over what to put on social media.

With a plan – ideally in a calendar format – you’ll know when to mention your holiday specials, promote live events, or tell your followers about your new podcast episodes.

You can also plan out daily themes, similar to the #ThrowbackThursday posts you see on Facebook every week. Choose daily or weekly themes for your posts and the topics and products you’re promoting will simply fall into place.

An example of a weekly theme:

Every day of the week you will dedicate to a different post. Monday can be an inspirational quote. Tuesday you will offer your product. Wednesday you will ask a question and so on.

2. Avoid gaps in posting.

What happens when someone posts daily for two weeks then disappears for a month? Basically, people will forget about them and they’ll have to start from square one to develop those relationships again.

How often you post is entirely up to you but if you know you’ll have spotty internet service while on vacation, plan ahead and either schedule those posts or enlist a virtual assistant to publish posts and engage on your behalf while you’re gone.

Don’t just hope for the best and then be surprised upon your return that your engagement stats have plummeted. Either you are in or on hold or out.

3. Ensure you’re promoting the most important products/offers.

Promoting affiliate offers should definitely be part of your passive income strategy but are you promoting the best products for your audience?

Knowing your ideal audience is paramount to choosing affiliate products but that doesn’t mean promoting everything that comes across your feed. Be choosy and promote something if you would recommend it to your mother and sister. Adding these products to your social media plan allows you to be picky and choose only those programs that will benefit your client.

4. Brand awareness.

Plan out when you want to go live on Facebook so you can promote those events. What will you talk about? Will you host monthly Q&A sessions? If so, when?

You’ll likely come up with dozens of ways to develop your brand awareness and it’s easier to schedule these things on your social media calendar. Not only does it save you from not knowing what to say but your virtual assistant will also be in the loop and can help keep you on track.

5. Social growth.

We all want huge followings on social media and more name recognition but it takes time and patience to grow that following organically.

Yes, there are people who will offer you quick ways to accomplish this (usually by using bots or other unsavoury techniques) but to really get a grip on what your audience needs and wants, you personally have to interact with them to some extent.

Block off time on your calendar to personally interact with your audience, even for 30 minutes a day. Choose a time of day when you KNOW your audience will be online for best engagement. If you want to offer a whitepaper or other treat for your social media audience, adding that to your social media calendar will allow you enough production time as well as promotion time.

Create a buzz about this gift and gain even more followers!

When you have a social media plan in place, you’re taking out all the guesswork of what to post, what to chat about, and what your audience wants to hear from you.

Follow the steps in this planner to get started but keep up that momentum by planning more weeks into the future. As you finish one week, go to the end of your calendar and add another week’s worth of plans. Or get bold and start scheduling a month at a time. No matter how you fit this task into your day, planning your social media will be a lifesaver for you.

Did you download the Master Social Media Planner yet? Download it now, as we are just about to dive straight in.

Let’s start with the first exercise in your Master Social Media Planner and open the tab called GOALS.

———-> next  Blog 2

Are you posting on social platforms your ideal client abandoned a year ago?