In my previous post, I walked you through 5 reasons Why you need a plan for Social Media Posting and your first exercise in your Master Social Media Posting Planner.
Download the Master Social Media Posting Planner here as we are going to dive into another exercise – Social Media Platforms. Open the tab named PLATFORMS.
Talking to an empty room isn’t productive, and neither is posting on social platforms your ideal client abandoned a year ago.
Be smart about the platforms where you spend your time by comparing them in advance. To get started, make a simple comparison chart and list the pros and cons of each platform.
Why Use Multiple Platforms?
Simply to expand your reach and find more of your ideal audience. Not everyone will use the same platform so why not reach out across the board to connect with all those who use Twitter, Facebook, Pinterest, LinkedIn, etc.
However, let’s be realistic: you can’t be everywhere at once, engaging on every single platform. Otherwise, you’d be your own social media manager and wouldn’t have time for your clients!
Choose a platform where your Ideal client hangs around and uses that platform. In saying that, you also have to keep in mind if your ideal client knows how to use that particular platform you think she is on. If she doesn’t know how to use that particular platform, how could she even find you?
Let’s Get Started By Focusing On Your Ideal Client
Which platform is the most popular or most important to this person?
What time of day are they online?
You should know the answer – or at least have a vague idea – if you created a Client Avatar. Or simply look at the user statistics from each of the platforms themselves.
If you’re trying to reach single moms, early morning or dinner time are the worst times for you to be online because they’re either getting the kids ready for school or they’re engrossed with homework and dinner. Later in the evening is when most single moms would hop online, after the chaos of the day has worn down.
Here’s another example: Teens and college-aged kids are all about Instagram and SnapChat at the moment, so if that’s your ideal audience, you won’t find them on Facebook too frequently. The opposite could be said about the parents of these teens and college-aged kids: Facebook is exactly where you’ll find many of them.
If you’re hesitant to learn a brand new platform at the moment, hire a social media manager or do some market research on the platform you currently use.
Actively work to find and grow your audience without getting distracted with your personal feed. Check in at regular intervals during the day to engage your followers or to answer questions. Take note of your insights and the engagement on your business page.
Look at this platform as an objective business owner because if after a few weeks your engagement is low, consider the possibility that this platform is not where your ideal audience is hanging out.
And if you’re wondering why we’re talking so much about when your audience is online, it’s twofold.
First, if you’re online at the same time and someone comments on your post, they will be notified of your response, which opens up the door for a conversation.
Second, if you schedule your posts for when your audience is most likely online, your audience is more likely to SEE those posts instead of running the chance of missing them altogether if they were posted 8 hours before they logged in.
Again, place the focus on your ideal client instead of what’s most convenient for your schedule.
Think about Your Posting Strategy
When making your comparison list, remember to think about posting strategy for each platform. Twitter and Facebook yield best results when you post several times each day while LinkedIn is recommended to post once a day or less.
Here is a guide of recommended posting frequency per platform:
- Facebook Page – post 1 to 2 x day
- Twitter – 15 x day
- Instagram – 1 to 2 day
- Pinterest – 11 x day
- LinkedIn – 1 x day or less
- Snapchat – 1 to 2 times per day. More if you do stories
- YouTube – weekly or when applicable
Which Social Media Platform is the best for your posting? Where is your ideal client hanging around?
Conduct some market research and determine the social media platforms your ideal audience uses. Download your Master Social Media Planner here