In the previous post, we have covered which social media platforms you should be posting on which leads us to the next step, choosing the right centralised platform for your amazing content
Never again wonder “what should I post today?” An editorial calendar means you’ll never waste time or miss opportunities because you’ll always know what’s coming up next. An editorial calendar is an easy way to keep your thoughts in order as well as keep your team, (if you have any team members) updated as to what you’re promoting and what deadlines you’re aiming to meet.
What to Include in an Editorial Calendar
- Start out by indicating any monthly or daily themes.
- Mark down any product launches you’re participating in – either your own, as a JV partner, or as an affiliate.
- Mark the launch date first, then schedule posts leading up to the launch to build buzz and excitement.
- Delegate tasks to team members, such as graphics production, copywriting, scheduling in PromoRepublic or your chosen scheduling platform.
- Add other dates, such as blog post titles, seasonal promotions, affiliate promotions, and email topics.
Your editorial calendar should be easy to read and provide your team with an overview of what’s happening on social media every day of the month. If you get overwhelmed seeing too many entries on a calendar, consider making separate calendars in Google Calendar: One for social media themes, one for blog post ideas, one for launches, etc.
Google Calendar also allows you to colour code each calendar so they stand out. You can also indicate which calendars to show at once. All of them will give you a clear idea of what’s happening on any given day while showing just one will allow team members to focus on just their tasks without the distraction of other tasks.
Basecamp works in a similar fashion but has many more features than Google Calendar and it’s also a paid program.
In a similar fashion, each team member is assigned tasks and each member has their own individual calendar view, so they can’t see other team member names or tasks. Basecamp also has email capabilities so messages and files are immediately attached and filed under the project name, instead of running the risk of them getting lost in your general email inbox. If you want to mark down themes, you can do so in Basecamp by calling it an Event. Give your theme a name, select the day(s) it will run, and that theme will show up on your Basecamp calendar more prominently and in a shaded border so it stands out from the regular tasks.
Trello is another popular option for those who prefer seeing lists as opposed to a calendar view.
With Trello you create Boards (ex: Social Media Planning) and within each Board you then create Lists. Here is where you have all the creative power! You could name your lists the calendar months OR whichever platforms you currently use (ex: Facebook, LinkedIn, etc.)
Next, add Cards to each list indicating a monthly theme, hashtags to use, or any other process for creating social media posts for that particular platform.
The Card feature of Trello is valuable for creating any process and documenting it, so if your team member is ever sick or leaves, you’re not at a loss for how to complete those tasks: Simply look at the process in your Trello List.
Airtable could be your favourite tool if you are used to spreadsheets, calendars or grids. With Airtable customisable view, an editorial calendar can be designed in a few minutes with the drag and drop option.
You’ll notice dozens of project management platforms available. Do your research and choose a platform that works for you and your team.
Document all your editorial calendar options in the Master Social Media Planner under the tab named CALENDAR.